Identity, Design, Content.
Brief: Refresh the WorldCup Rebels identity ahead of the 23/24 season.
A really exciting project, with many touchpoints; the brief covered the Race equipment collection, the WorldCup Rebels athlete team brand and the “Rebels’ Club”, HEAD’s fan engagement platform.
We make the equipment, you make history.
We placed the new “Speed Blue” colourway centre stage and added graphic elements derived from some of the most iconic races from the World Cup circuit.
Hardgoods, performance sportswear and fan items followed the new creative identity.
You can see the creative live here: https://www.head.com/en/rebelsclub
Social Content
The campaign lives on social and the brief required a consistent application across a range of assets from films to static to templated posts.
Designer: Karl Heasman, HEAD LDN Creative
Editor: George Parsons, HEAD LDN Creative
Photography: Gepa Pictures
Joe Troman 
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