Joe Troman

Creative Direction.

Briefed with creating an engaging film that differentiates between the three different tiers of race equipment. Sometimes it seems like elite race athletes are “skiing on cheat codes”, I extrapolated this thought, gamifying ski racing.

The product films were shot in Lech, Austria, while we captured the photos in Ischgl, also Austria, with a larger crew.

The hero film was supplemented with a more technical, product-focussed film.

Videographer: Raphael Pöham
Editor: George Willment, HEAD LDN Creative