Campaign & Creative Direction.
HEAD is known for many products, perhaps the biggest of these in the winter sports world is Supershape. In winter 24/25 the collection recieved a major update, and so the new campaign was born: Future Carving.
From breif I led the creative ideation, pitched concepts and directed content production, managing in house and third party teams.
Blending live action and rendered world to showcase the technology of the new collection.
The campaign spanned digital, social and POS and OOH, showcasing the new product where it feels most at home, on edge.
Designer: Karl Heasman, HEAD LDN Creative
Production Partner: Kleinmond Studio
Additional Edit: George Willment, HEAD LDN Creative
Joe Troman 
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