I’m a curious creative lead with a passion for building brands and campaigns in the sports and culture space.

I’m a Creative Lead with a passion for building brands, strategies, and content that connect. With a background spanning design, copywriting, motion, and photography, I bring a holistic approach to every project, balancing creative intuition with strategic thinking.

I’ve led brand transformations and high-impact campaigns across digital, print, and motion, partnering closely with teams and stakeholders to deliver work that is both purposeful and powerful. Whether I’m shaping a brand identity, launching a campaign, or directing a shoot, I stay focused on both the creative craft and the bigger brand vision.

My roots in product design give me a strong appreciation for both 2D and 3D spaces, while my experience in digital marketing ensures the work I create is as effective as it is inspiring. I’m fluent across Adobe Creative Cloud, Figma, and Keynote, and experienced in leading teams and managing workflows through Slack, Miro, Jira, and Confluence.

Driven, collaborative, and hands-on, I lead projects from concept to delivery, creating bold, intelligent work that cuts through the noise and drives real results.

If you’re looking for a creative leader to help shape your next project or brand story, I’d love to hear from you.

Selected collaborators

When not creating you’ll find me…

I am happiest when outdoors. An avid skier, you’ll find me on snow whenever possible. When not on skis, it’s on two wheels chasing endless singletrack with my dog Ellie, thru-hiking or on the padel court.

At home I keep myself busy with music production, as well as the neverending pursuit of creating the perfect pizza.